Dennis Michelsen is one of the most versatile talents in the motor sports industry.Whether master of ceremonies at a VIP racing experience, hosting a motor sports conference, appearing on major market radio shows or handling photography duty at an event; Dennis brings a unique flair to everything he does.His specialty is bringing out the best performances in industry insiders who are not comfortable in front of the microphone, teaching racers/industry professionals how to be more media savvy, and provide marketing partners unique branded photography from racing events and trade shows.Dennis will help your event be more successful and your marketing partners pleased that they supported you.Now accepting reservations for the trade show season and the 2015 racing season.
Host : Moderator : Announcer : Coaching : Development
“Dennis knows as much about racing as Picasso did painting. He always has the right questions and keeps up like he is running the Olympic torch. Always a pleasure when he interviews you” Humpy Wheeler
Upcoming Events 2015Race and Performance Panel at The SEMA ShowLas Vegas, NevadaTuesday, November 3rd, 1pmDennis will be joining a panel of industry experts discussing the future of motorsports with host John Waraniak. Attendees will hear directly from a full grid of frontline leaders to production as well as the direction, relevance, and importance of motorsports and technology to the future of motor racing and the performance industry. This forum is free of charge to those attending The SEMA Show.Dennis will be available November 4th through 6th for media assignments at The SEMA Show.Race Track Business ConferenceIndianapolis, IndianaWednesday, December 9th, 8am- 530pmDennis will be handling Master of Ceremony duties for the 4th straight year at the Race Track Business Conference hosted by Tim Frost from theNational Speedway Directory. Industry insiders gather every year on the day before the Performance Racing Industry Trade Show begins to open a dialogue for motorsports professionals on a variety of topics. FIA Formula 1 Race Director headlines this event for 2015. Tickets are available at RaceTrackBusinessConference.com.Dennis will be providing audio interviews for PRI Exhibitors at the MIA Booth each day during the PRI show and is available for further media assignments during show hours.
Engage your audience with the energy and excitement of an experience that simulates a live radio show that brings out the driver's personality in a unique way. Past VIP shows have included Tequila Patron NHRA Funny Car driver Alexis DeJoria.
Dennis has been the moderator at the Race Track Business Conference since it's inception in 2012. Gorsline Company provides protection strategies for high risk individuals involved with racing. Dennis worked with John Gorsline in advance of his RTBC appearance to explain insurance issues to industry professionals.“I had the honor of being asked to be a panelist for the PRI workshop last year. Dennis Michelsen was the moderator and he made me feel very comfortable by asking very intelligent and interesting questions that made the entire experience quite enjoyable. The session was very successful, thanks to Dennis' ability to make everyone 'shine' by focusing on everyone's individual expertise. Dennis is a true professional and an expert in moderating” John Gorsline- Gorsline Company
“Dennis is a true professional and an expert in moderating” John Gorsline- Gorsline Company
Trade Show ModeratorExpert at forum style presentations keeping the attendees of conferences engaged and presenters at ease to convey their message in a clear and concise manner. Instead of drab power point presentations, let Dennis get the most out of your presenters with a round table type of performance instead. Dennis is the regular host of the Race Track Business Conference held at the Performance Racing Industry Trade Show in Indianapolis and helped develop the unique format used that has been praised by industry insiders including John Lopes, Ralph Sheheen, Cary Agajanian, and Humpy Wheeler.Trade Show RepresentativeInterviews with drivers and industry professionals are a great way to bring more attention to your booth at upcoming trade shows. Dennis also has over 15 years experience as a sales representative for a variety of products at trade shows all over the country.
Dennis conducts interviews with International Motorsports Companies at the booth of the Motorsport Industry Association during the Performance Racing Industry Trade Show in Indianapolis every December. This provides International companies branded audio content to present news about their products and their expansion to the North American market.“Race Talk Radio always impresses me with their enthusiastic knowledge of racing, and their determination to find out more about the business world of motorsport. The MIA is a firm supporter of this outstandingprofessional service.” Chris Aylett- Motorsport Industry AssociationDennis is the host of the Race Track Business Conference presented by the National Speedway Directory at the Performance Racing Industry Trade Show in Indianapolis and has helped make this event THE networking event for industry professionals.“Dennis Michelsen is the consummate professional - he is a quick study and has the ability to adapt to all situations. One of the most knowledge people in the business!”Tim Frost- Frost Motorsports LLC- National Speedway Directory
“One of the most knowledge people in the business!” Tim Frost- Frost Motorsports LLC- National Speedway Directory
Radio AnnouncerVersatility is important in broadcasting and Dennis can handle a variety of announcing roles.Major market radio stations have used Dennis as a host or substitute show host including WSSP/FM105.7 The Fan in Milwaukee. Dennis can also provide an at the track guest for racing shows covering NASCAR, dirt track racing, oval short track or road course racing.Dennis has also handled play by play, color commentary or pit road announcing duties on the radio for ARCA, ASA Late Models and more.
Dennis is a regular guest and substitute co-host on “Sparky's Final Inspection” heard every Saturday on 105.7 The Fan Sports Radio in Milwaukee, Wisconsin."Dennis is one of the brightest guys in the racing industry! A pro behind a microphone, and an honor to have him on our show throughout the year to give us his great insight into different issues!"Steve "Sparky" Fifer - Assistant Program Director/ Talk Show Host 105.7 The Fan Sports Radio MilwaukeeDennis engineers the online delivery for the syndicated radio show “Speed Freaks” every week.“Dennis has been a trusted and reliable partner of SpeedFreaks for several years now. His tenure on this side of the motorsports field is impeccable. He’ll give you 100% in anything he does for you” Kenny Sargent- Speed Freaks
A driver's unique personality is what drives fan interest so why do so many people try to train the personality out of the driver? Media Coaching is not a one size fits all program it needs to be adapted to each person's unique needs. Dennis has worked with shy drivers and those with speech impairments teaching them ways to cope with being too nervous in front of the microphone. Sometimes the best way to coach people is to not let them know they are being coached by developing custom podcasts or regular interview segments to give them the experience they need to be entertaining in a variety of long and short form interviews.
Media Coaching isnot a “One Size Fits All” program
Dennis has developed branded content for Fall Line Motorsports a road racing team from Buffalo Grove, Illinois that helps develop drivers from the SCCA levels to the pro leagues and provides media coaching for young drivers in their program.“It has been a pleasure to have known and worked with Dennis these past 2 years. Dennis is a true professional with an amazing knowledge of racing. At the Apex is a true industry landmark that Dennis has taken to a new level. I look forward to a long future as a part of Dennis radio broadcasts” Michael Harvey; Team Manager Fall-Line Motorsports
Alexis DeJoriaNHRA Tequila Patron Funny Car DriverDennis was recruited by Alexis' PR team to provide media coaching for Alexis while also building a custom podcast for her first two seasons in NHRA.
Billy JohnsonContinental Tire Sports Car Challenge Series DriverDennis was recruited by Billy's PR rep to provide media coaching services while featuring Billy as a semi-regular on the “At the Apex” radio show.
Johanna LongNASCAR Driver Dennis developed a custom podcast and provided media coaching during Johanna's first season in the NASCAR Camping World Truck Series.
David LevineRacers Edge MotorsportsDennis prepared a podcast for Racers Edge Motorsports before and after every Continental Tire Sports Car Challenge Series race while providing media coaching for driver David Levine and Team Owner Jon Mirachi.
Alex KennedyNASCAR DriverDennis handled PR duties and media coaching for Alex as he competed in the ASA Late Model Series before making it to NASCAR.
Justin AllgaierNASCAR DriverDuring his years in ARCA Dennis interviewed Justin at each race to help him develop his skills speaking with the media.
Custom DevelopmentDennis has developed custom podcast or radio show solutions for a variety of clients covering every form of auto racing plus covering the business of the sport. Clients have included NASCAR driver Johanna Long, NHRA driver Alexis DeJoria, the Pro All Stars Series, the ASA Late Model Series, the ASA Sanctioning Body, the World of Outlaws Racer's Edge Motorsports and more.
•Social Media Management•Custom Short Form Audio Pieces•Voice Over for Videos•Voice Over for Websites•Photographer•Driver Team Matchmaker•Preferred Services Advice
Dennis provided branded coverage for the Formula Promotions ladder system of open wheel racing for the past two seasons. Drivers new to this level of racing also received reviews of their interviews as well as media coaching to help them with their presentations."Dennis and his show, At the Apex, have done a great job of not only promoting the F2000, F1600 and Atlantic Championships but also giving our younger drivers a platform to work on their media skill set." Monty Mathisen- Mathisen Media- PR Director for Formula PromotionsDennis has provided branded content for the past 2 seasons to bring attention to the Team USA Scholarship program. This program has provided racing scholarships to rising stars in the sport for over 20 years."I really need to thank Dennis Michelson and At The Apex for their enthusiasm and assistance in promoting our Team USA Scholarship cause and helping to develop the future of American auto racing." Jeremy ShawDennis worked with NASCAR Reporter Steve Waid to develop an audio version of his weekly commentary “Waid's World.”"Working with Dennis Michelsen of RaceTalkRadio was a very pleasant and enjoyable experience. I found Dennis to be a true professional and, I might add, his show was very informative and entertaining. It was a pleasure to be part of it."Steve Waid- Member of the National Motorsports Press Association Hall of Fame
to contact Dennis Michelsen directly, please send an email for a speedy response
“Dennis Michelsen is a versatile and conscientious talent that brings honesty, enthusiasm and professionalism to everything he does, be it on-air, hosting trade shows or just in daily interaction. I'm proud to not only call him my peer, but also my friend.”Jerry BonkowskiNASCAR Reporter - NBC Sports - SiriusXM/NASCAR Radio